It has been proven from past recessions that companies that have either continued their current marketing spend or even slightly increased it over five years after coming out of the recession, had a 297% increase versus their peer group.
What is the reason for this? Return on the investment of time. People that maintain a good discipline through good times and bad come out ahead. Your time is better spent by looking at how you build trust in relationships.
True loyalty affects profitability. Loyalty is emotional and is something that has to be earned. Zig Ziglar said it best, “You give people what they want, in return you’ll get everything you need.”
Contact Samurai Business Group today to learn how we can help your business.