How we Started

The Samurai Business Group was founded in 2001 with a vision of helping American companies effectively compete in a complex, rapidly changing global economy. Throughout their careers, the partners have worked with domestic sales organizations, foreign sales organizations, and global sales organizations.

Samurai Business Group has a process to develop products and services that will help American sales organizations cope with, and thrive in, 21st century market conditions. In today’s hyper markets, Darwin’s Rule, “Adapt or die,” truly applies.

Meet the Samurai

Bob Lambert, Partner

Bob has over 30 years of experience in strategic business development, marketing and sales for Fortune 500 companies as well as being the founder of four successful entrepreneurial start-up companies.

Sheryl Koning, Executive

Sheryl has over 25 years of experience in organizational development and training, recruitment, sales and management for Fortune 500 companies. She enables companies to execute and deliver their uniqueRead More