It is time to quit selling, and start
helping your prospect’s buy.

Welcome to Samurai Business Group LLC®

Samurai Mastery Programs create a Competitive Advantage™. Achieve double-digit increases in your sales performance, significant increases in customer loyalty and continuously high-performing sales organizations as our clients have.

Do you have any of these common
sales problems?

Difficulty finding
qualified prospect

Failing to close
qualified business

Struggling with high
customer turnover /
failure to develop loyal

Getting caught up
in the pricing/
purchasing squeeze

Inability to create
value and command
premium prices

Samurai Sales Mastery™ training is the answer.

What do customers really want?

Free download of our white paper here


How has our program benefited our clients?

Bob's availability and willingness to help are second to none. He truly cares about his students and their businesses. Bob is a guy that you can trust and his experience helps shorten the learning curve to closing more business.

figure-8-1 Joel Mathew, Fortress Consulting Group


University Partners

Samurai’s revolutionary Buyer Process Management Model™, which was developed in collaboration with DePaul University Center for Sales Leadership, provides you with a sales process that is based on the application of human behavioral and neurological scientific research. It is a flexible and repeatable process that will shorten your sales cycles, improve your close ratio, and set you apart from your competition.

DePaul University Center for Sales Leadership, a pioneer in providing the sales curriculum in the country at the undergraduate and MBA levels, has included the Samurai Buying Decision Model™ as an integral part of its sales education curriculum.
In addition to DePaul University Center for Sales Leadership, the Samurai Buyer Process Management Model is used by these other universities.


Bob Lambert, Head Samurai

Bob is an accomplished business development executive who provides comprehensive and highly focused educational programs for aspiring top salespeople. Bob built a monumentally successfully career in strategic business development, sales, sales management, and product and service marketing. His impressive corporate clientele of Global 50 and Fortune 500 companies has generated millions of dollars in revenue and sustained profitability. He is also the consummate entrepreneur, having founded four successful start-up companies

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