Dan Kreutzer, Partner & Sensei
Dan is a results-driven executive with an outstanding track record spanning 30 years of selling and marketing
high-technology products to the International Fortune 1000. He has extensive experience in the manufacturing,
logistics, professional services, and financial industries.
His experience encompasses the entire range of selling and marketing activities: product development, positioning
and launch, customer service and support, territory sales, major account sales, channel management,
sales and general management, and developing and managing international agent networks. Throughout his career
he has specialized in start-up and turn-around situations. He has raised venture capital and has successfully
led companies through IPO's, mergers, and acquisitions.
As part of an executive management team that specialized in turn-around situations, Mr. Kreutzer was continuously
confronted with under-performing sales organizations. His experiences in these situations led him to the recognition of patterns
that transcended specific companies and industries, and that inevitably made the difference between the success
and failure of the organization. His analysis and research of these patterns has evolved into the Samurai Sales
Mastery Series™ and the Shogun Sales Management Mastery Series™.
Mr. Kreutzer has spoken throughout North America, Europe and Asia and has authored several articles on professional
sales management and professional sales techniques for the new millennium. He is a member of the Professional
Society for Sales &: Marketing Training.
Mr. Kreutzer has a BS in Applied Mathematics from the University of Illinois, and an MBA in Marketing from the University of Chicago.
Bob Lambert, Partner & Sensei
Bob has over 30 years experience in strategic business development, marketing and sales for Fortune 500 companies
as well as being the founder of four successful entrepreneurial start-up companies.
His breadth of experience covers a variety of industries, such as consumer packaged goods, durable goods,
financial services, retailing, travel, and the Internet. Clients served include; Nestle, Procter & Gamble,
Kraft, United Airlines, Citigroup, Experian, Kmart, Leo Burnett, and Whirlpool.
Mr. Lambert has successfully coached, mentored, and trained people throughout his career. Several have gone on to
become executives with Fortune 1000 companies or founded successful entrepreneurial firms.
Speaking engagements include: Havard Business School, Wharton Business School, University of Michigan Ross Graduate
School - Alumni Clubs, University of Chicago - GSB Roundtables, DePaul University - Marketing & Sales curriculum,
and numerous conferences, seminars and private/public companies.
Bob attended Ferris State University majoring in Advertising & Marketing. He is a member of numerous
professional organizations including the C12 Group - a faith-based CEO/President & Owner forum. He is the
co-founder of the Marketing Executives Networking Group - Chicago Chapter, Institute of Mangement Consultants
- BOD, OMNI Youth Services - BOA, and Is a member of the National Eagle Scout Association. He served in US Navy.
Tony Rudolf, Sensei
Tony is a results oriented sales team leader dedicated to applying his extensive training and education in behavioral psychology, management, marketing, ISO standards, and technology, to build effective sales teams capable of working with the small business market, C-level business leaders and global corporations.
His 35 year sales career has included: sales training, cross market sales, major accounts management, channel management, executive leadership roles in small to mid-size companies, and leading sales and marketing teams in the development of new markets and geographic territories.
His industry expertise encompasses process and discrete manufacturing, distribution, government, biotech, medical and life sciences, aerospace, consumer products, banking, and financial services.
Mr. Rudolf’s leadership skills are based on the premise that success is the result of the consistent execution of a plan, process, and methodology; and by applying this discipline to the science of defining “Why people buy”. Tony has successfully held senior positions in high technology, entrepreneurial and asset intensive industries with top technology companies, management services groups and consulting organizations.
Tony is a Samurai Business Mastery graduate, received degrees from Weidner University and University of Baltimore majoring in Marketing and Psychology. He attended the Executive Education Program at Harvard Business School through corporate sponsorship. He is a member of professional organizations in marketing, sales, management as well as at district leadership level of Rotary International.