Dan Kreutzer, Partner

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Dan is a results-driven executive with an outstanding track record spanning 30 years of selling and marketing high-technology products to the International Fortune 1000. He has extensive experience in the manufacturing, logistics, professional services, and financial industries.

His experience encompasses the entire range of selling and marketing activities: product development, positioning and launch, customer service and support, territory sales, major account sales, channel management, sales and general management, and developing and managing international agent networks. Throughout his career he has specialized in start-up and turn-around situations. He has raised venture capital and has successfully led companies through IPO’s, mergers, and acquisitions.

As part of an executive management team that specialized in turn-around situations, Mr. Kreutzer was continuously confronted with under-performing sales organizations. His experiences in these situations led him to the recognition of patterns that transcended specific companies and industries, and that inevitably made the difference between the success and failure of the organization. His analysis and research of these patterns has evolved into the Samurai Sales Mastery Series™ and the Shogun Sales Management Mastery Series™.

Mr. Kreutzer has spoken throughout North America, Europe and Asia and has authored several articles on professional sales management and professional sales techniques for the new millennium. He is a member of the Professional Society for Sales &: Marketing Training.

Mr. Kreutzer has a BS in Applied Mathematics from the University of Illinois, and an MBA in Marketing from the University of Chicago.


Bob Lambert, Partner

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Bob has over 30 years experience in strategic business development, marketing and sales for Fortune 500 companies as well as being the founder of four successful entrepreneurial start-up companies.

His breadth of experience covers a variety of industries, such as consumer packaged goods, durable goods, financial services, retailing, travel, and the Internet. Clients served include; Nestle, Procter & Gamble, Kraft, United Airlines, Citigroup, Experian, Kmart, Leo Burnett, and Whirlpool.

Mr. Lambert has successfully coached, mentored, and trained people throughout his career. Several have gone on to become executives with Fortune 1000 companies or founded successful entrepreneurial firms.

Speaking engagements include: Harvard Business School, Wharton Business School, University of Michigan Ross Graduate School – Alumni Clubs, University of Chicago – GSB Roundtables, DePaul University – Marketing & Sales curriculum, and numerous conferences, seminars and private/public companies.

Bob attended Ferris State University majoring in Advertising & Marketing. He is a member of numerous professional organizations including the C12 Group – a faith-based CEO/President & Owner forum. He is the co-founder of the Marketing Executives Networking Group – Chicago Chapter, Institute of Management Consultants – BOD, OMNI Youth Services – BOA, and Is a member of the National Eagle Scout Association. He served in US Navy.


Michael Cummings, Executive

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Michael is a veteran business coach and strategic account leader in the technology and professional services industries. He delivers bottom line results by developing account plans and playbooks, go to market plans, sales process transformations, as well as sales management systems. In addition, he recruits game changing service leaders and sales talent.

For over 25 years, he has  focused on consulting to industry leading business to business companies —  especially in the fields of information technology, cloud computing, business  consulting, systems integration/outsourcing, internet technology, software and  telecommunications He has built multi-year, senior executive relationships with IBM, Cisco, Accenture, Big 4 firms, SAP, AT&T, Siemens and Motorola.

For the past three and ½ years, Michael has been on an extended assignment with the Strategic Partnership Group within Cisco Systems to help launch their cloud business model, build transformational partnerships with systems integrators (Accenture and CSC), develop the cloud channel network partners and launch a new product offering in the big data analytics arena (with SAP Hana).

Previously, Michael was a partner at Mercer Management Consulting (a division of Marsh McLennan) – a leading business design consulting firm. He was responsible for developing new business, managing client relationships and delivering business design innovation engagements in the communications, information and industrial business to business arenas.

He was one of the leaders of Mercer’s top client account relationship team, where he was focused on IBM.  In this role he worked with senior executives that spanned across all of IBM’s lines of business including global services, application management outsourcing, software, hardware, network equipment, storage, printing, channels, sales/distribution, corporate strategy, and ISV relationships. He worked as part of a team with Ogilvy and Mather that re-branded IBM and helped develop the overall routes to market framework within IBM’s channel group.

Michael began his career as a member of the team that founded the headquarters strategy and marketing function at Andersen Consulting (Accenture) and Arthur Andersen – the first global professional firm to adopt and apply marketing and sales programs globally. In this role, he worked with the leaders of the firm, heads of industry programs, practice group leaders and office managing partners to build client account plans for the top 300 global accounts.

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